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Growsmart literacy competition wins prestigious international community award 24 April 2012
Growthpoint Properties has been awarded a prestigious European Community Award by the International Council of Shopping Centres Foundation (ICSC) for its school literacy initiative, Growsmart. Growthpoint is the largest South African listed property company, with an owner, manager and developer focus. The company has property assets valued at more than R50 billion in South Africa and Australia. Growthpoint supports corporate social investment projects which promote entrepreneurial development and education. These include the Property Point enterprise development programme, a bursary programme for students and Growsmart. Growthpoint Assistant Regional Manager and Growsmart spokesperson, Jewel Harris, accepted a commemorative award and a financial contribution valuing USD5 000 for the Growsmart literacy initiative at an awards function held on 18 April at the InterContinental Hotel in Berlin, Germany. “The European Community Support Award Programme encourages and recognises outstanding work being done by shopping centres internationally within their local community. We are thrilled with this prestigious award and will be handing over the winning proceeds of USD5 000 to Christel House School, our registered charity partner,” says Harris. “We work in close partnership with the Western Cape Education Department (WCED) to ensure the success of Growsmart and as a result the project enjoys the full endorsement of the WCED.” “We launched the project in 2010 to promote the importance of literacy among Grades 4, 5 and 6 primary school learners across the Western Cape and to improve their literacy performance in a fun and exciting way,” explains Harris. “To date, Growsmart has grown in leaps and bounds and we are very proud that a total of 168 schools with 62, 000 learners in the Cape Town area will be competing in this year’s competition.” Based loosely on the concept of a spelling bee, the competition encourages learners to go a step further, with participating teams required to not only accurately spell a word, but to also provide its definition and use it in a sentence - whilst working together as a team. The competition takes place over three levels, with the grand finale taking place on the United Nations’ International Literacy Day on 8 September. For more information about Growsmart and the participating schools, please visit

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